How Designer Boys Cut 500–1,000 Hours of Manual Data Entry a Year by Replacing Celigo with appse ai
Asia Pacific Oceania
Shopify (eCommerce) ↔ NetSuite (ERP), automated with appse ai
- Company
- Designer Boys
- Industry
- Art Prints | Canvas Art Prints | Hand-Crafted Artworks
- Headquarters
- Australia
About Designer Boys
Australian art-print brand Designer Boys replaced a rigid legacy integration with appse ai to connect Shopify and NetSuite. Automated order, inventory, customer, and shipment sync eliminated 10–20 hours of manual data entry per week and kept stock accurate in real time.
The problem
Designer Boys ran on two critical platforms — Shopify for customer-facing sales and NetSuite as their ERP — but the systems weren't talking to each other. Before appse ai, the company relied on a legacy integration tool that couldn't keep pace with the business:
- 01
Disjointed systems
Order data, inventory, and customer information drifted out of sync between the ERP and the storefront.
- 02
A rigid incumbent tool
Their previous integration platform, Celigo, couldn't flex to Designer Boys' business logic — data moved slowly and needed constant manual intervention, delaying order processing and skewing inventory.
- 03
Scalability ceiling
As Designer Boys grew, their existing setup couldn't flex to support new systems or added functionality.
- 04
Time-consuming manual work
The team was losing 10–20 hours a week just manually transferring data between systems.
This is exactly the gap appse ai is built to close: two connected systems that still depend on a person to bridge the last mile between them.
The solution — 4 autonomous workflows
Designer Boys moved to appse ai as the automation layer between Shopify and NetSuite, replacing manual reconciliation with always-on workflows that keep both systems in sync without anyone babysitting a dashboard.
- Automated order sync
Orders flow from Shopify into NetSuite the moment they're placed — no re-keying, no queue.
- Inventory reconciliation
Stock levels stay accurate across both systems in real time, eliminating the oversells and stale counts caused by manual updates.
- Customer data sync
Customer records stay unified instead of drifting into duplicates across platforms.
- Shipment & tracking sync
NetSuite fulfillment records push to Shopify automatically, giving customers real-time tracking without manual updates.
Each workflow runs as a closed loop — detect the change in one system, resolve it against the other, and act — with scalability built in so Designer Boys could add new systems later without re-architecting the integration.
The results
- 500–1,000 hours a year returned to the team (10–20 hrs/week previously lost to manual data entry)
- Real-time inventory accuracy — oversells and stale stock counts eliminated across both systems
- Zero re-keying — orders flow Shopify → NetSuite the moment they're placed, streamlining fulfillment
- Scalable foundation — new systems can be added without re-architecting the integration, so the platform grows with the business
What's Next
Designer Boys plans to extend their integration further, connecting their website directly with clients' interior design software packages to produce faster, more accurate furnishing schedules — continuing to build on their automation foundation with appse ai.
Since we started using appse ai as our middleware, everything has been way smoother. It saved us about 10-20 hours a week, which is huge. Now, the team is super responsive and easy to work with.
Frequently asked questions
Which systems did appse ai connect for Designer Boys?
Shopify (storefront) and NetSuite (ERP), with automated order, inventory, customer, and shipment/tracking sync.
